Kartra Vs ClickFunnels [2024] Easily Compare Features and Value for Your Business

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We'll dive into the epic battle of Kartra vs ClickFunnels, two heavyweight contenders in the world of online marketing platforms. It's a showdown with a clear winner for each category of user.

If you’ve never used either Kartra or ClickFunnels, I strongly recommend you sign-up for the free 14-day trial of ClickFunnels

That’s because ClickFunnels is better for beginners. Kartra, however, has outstanding features for those of you who already have a lot of experience running an online business.

Over the last three years, 80% of marketers say the industry changed more than it had in the last five decades.1 It's more important than ever to be in control of your sales processes. Karta and ClickFunnels help you track consumer behavior, create high-converting sales funnels, and more.

Now, get ready to rumble as we compare their pricing plans, membership sites, and more!

Take the free 14-day trial of ClickFunnels here. I’m not sure how long they’ll be running this free trial, so if you're interested, take advantage of it now.

Kartra Vs ClickFunnels: Comparison Table

It's time to dive into the nitty-gritty details of the Kartra vs ClickFunnels showdown! These two giants of the online marketing world offer some serious firepower when it comes to building sales funnels and crushing your marketing campaigns. Let's break down their key features and see how they stack up!

First up, we've got Kartra, the all-in-one platform built to handle every aspect of your online business. It's got a powerful webpage builder, an email marketing funnel, membership websites, and more. 

On the other side of the ring, we've got ClickFunnels, the seasoned veteran in the sales funnel game. Their drag-and-drop editor makes it a breeze to create stunning landing pages, sales funnels, and more. It's simple, intuitive, and perfect for those who want results without the headaches.

Now, let's take a look at a side-by-side comparison of these two titans:

PricingStarts at $99/moStarts at $127/mo
Sales Funnel BuilderYesYes
Landing Page BuilderYesYes
Email MarketingYesYes
Membership SitesYesYes, but not as robust as Kartra’s
A/B TestingYesYes
Video HostingYesNo
Learning CurveSteep for beginnersNot as difficult – most things are drag and drop
Integration OptionsExtensiveGood, but fewer

Keep in mind that this table of Kartra vs ClickFunnels just scratches the surface, but it should give you a good starting point for your decision-making process. Kartra and ClickFunnels both have their strengths, so choose the one that best suits your needs and get ready to take your online business to the next level!

Kartra Vs ClickFunnels: Overview

I recommend ClickFunnels for beginners because it’s easier to use. Yet it’s still powerful enough to run your business. Big names like Tony Robbins and Daymond John from Shark Tank use ClickFunnels.

Karta is the better choice for those of you with more advanced knowledge. Or, if you require built-in video hosting. 

The good news is that both ClickFunnels and Kartra have free trials. So you can test each to see which you like better.

What is Kartra? Kartra Overview

Kartra is an all-in-one marketing software that helps you automate and build your business. Use Kartra to do everything from making a website, to hosting videos, to emailing customers, to creating paid membership sites.

A screenshot of the homepage of Karta.com, showing some of the behind the scenes images of online sales and more.
Karta is designed with small business owners in mind, and all the tools you could possibly need are in one place. 

What is ClickFunnels? ClickFunnels Overview

ClickFunnels was created specifically to guide your customers through the sales process from start to finish via its email marketing tools and sales funnel templates. 

ClickFunnels is like your trusty sidekick that specializes in creating high-converting sales funnels. It's an all-in-one platform that streamlines your entire sales process, from attracting leads to closing the deal. They even offer a 14-day free trial, so you can give it a spin without any commitment!

ClickFunnels was formed in 2014 by Russell Brunson and has been around longer than Karta.

A screenshot of the many features ClickFunnels offers, including websites, online courses, landing pages, blog and more.
ClickFunnels isn't “just” sales funnels – it offers way more features, including online courses, email marketing, workflows, membership sites and more.

Who is ClickFunnels for? Well, entrepreneurs, marketers, coaches, and anyone looking to sell products or services online can benefit from ClickFunnels' prowess. Whether you're a solo act or have a team behind you, ClickFunnels has the tools to help you achieve your online business goals.

Get started with ClickFunnels here

Kartra Vs ClickFunnels: Features

When it comes to features, both Kartra vs ClickFunnels bring some serious game to the table.

Both Kartra and ClickFunnels have their own unique strengths, so it's important to choose the platform that aligns with your specific goals and needs. Whether you're looking for a robust sales funnel builder or an all-in-one marketing platform, both platforms deliver the goods. 

Kartra Features

Kartra is the all-in-one platform designed to skyrocket your online business success. From building high-converting sales funnels to creating stunning landing pages, Kartra has got you covered.

Kartra provides a comprehensive email marketing platform, complete with advanced analytics, segmenting capabilities, and email sequences to keep your audience engaged. You can tag prospects and communicate with your list super easily – and all in one place. 

And if you're selling digital products or running membership sites, Kartra's got the tools you need to make it happen. Additionally, Kartra offers a powerful affiliate program, customized payment plans, and even a Kartra Agency option to help you scale your business to new heights.

Screenshot of the integrations Kartra offers
The best part of Kartra is that it connects to so many other platforms, and it replaces many other expensive products you might already be using. It's truly a one-stop shop!

Kartra's main features include:

  • Email marketing and automation features
  • Karta Page Builder, which basically creates a beautiful and responsive website for you
  • Membership portal builder
  • Video hosting and robust analytics
  • Affiliate management system to manage and track your affiliates
  • Help desk for your customers
A screenshot of Kartra's membership features, including automated content drips
Kartra can automatically drip your membership content out to your subscribers, taking away the headache of logging on and making sure everything went out on time

Is Kartra just for the big guys? Definitely not! Kartra is designed for small businesses, consultants, coaches, and even online course sellers. Whether you're just starting out or already rocking the online business world, Kartra's got your back.

Best of all, Karta connects seamlessly with so many platforms like Stripe, PayPal, Zapier and more. This means your products, communications, memberships and more can all be managed on one platform. As someone who has used multiple platforms just for one business, I can't understate how helpful it is to combine all those products under one umbrella the way Kartra does!

Karta also offers robust analytics and a help desk, which connects to your customer profiles so you can see exactly what your customers have purchased and what they may be struggling with. You'll get all of these tools and more with a Kartra subscription.

ClickFunnels Features

With ClickFunnels, you can create jaw-dropping sales funnels that will captivate your audience and lead them straight to the checkout page. The best part? You don't need any coding skills.

ClickFunnels' user-friendly drag-and-drop builder makes crafting funnels a breeze. Plus, their extensive library of pre-designed funnel templates ensures you'll always have captivating options at your fingertips. 

But ClickFunnels doesn't stop there. They also offer powerful features like email marketing automation, native integrations with popular tools, and an affiliate program to help you grow your business even further.

Screenshot of the way ClickFunnels sets up its sales funnels
ClickFunnels is one of the leaders in designing sales funnels, and they take the buying process seriously

ClickFunnels main features include:

  • Email marketing, automation, and sales funnels galore
  • Drag and drop web page builder
  • Video integration
  • A/B testing
  • Robust analytics and tracking of the customer journey
  • Membership site creation
  • Online course builder

Sign up with ClickFunnel and try out their 14-day trial here

One of ClickFunnels' superpowers is its user-friendly drag-and-drop funnel builder. You can easily create stunning and effective sales funnels with zero coding experience. Plus, with their vast library of pre-built funnel templates, you'll never run out of ideas.

But wait, there's more! ClickFunnels also offers powerful features like email marketing automation, an affiliate program, and native integrations with popular tools like Stripe and PayPal. ClickFunnels also offers a website builder called FunnelHubs, an online store platform, membership site options and more. They've got everything you need to skyrocket your online business game.

Who is ClickFunnels for? Well, entrepreneurs, marketers, coaches, and anyone looking to sell products or services online can benefit from ClickFunnels' prowess. Whether you're a solo act or have a team behind you, ClickFunnels has the tools to help you achieve your online business goals.

Get started with ClickFunnels here

Kartra Vs ClickFunnels: Pricing

When it comes to pricing, both Kartra vs ClickFunnels offer a range of options to suit different budgets and business needs.

In this pricing showdown, both Kartra and ClickFunnels offer competitive plans, tailored to different stages of your online business journey. Whether you're just starting out or scaling up, these platforms have got you covered. 

Kartra Pricing

Kartra offers three pricing plans, from Starter to Silver to Platinum:

Screenshot of Kartra pricing options from Starter to Silver to Platinum
Kartra offers three plans
  • Starter Plan at $99/mo if paid annually – You'll get 2,500 contacts, 1 website, 15,000 emails a month, 2 membership sites and more.
  • Silver Plan at $189/mo if paid annually – You'll get everything in the Starter Plan and the funnel simulator, Kartra webinars, Kartra Agency and more contacts, domains, and unlimited emails.
  • Platinum Plan at $429/mo if paid annually – You'll get everything in the Silver Plan and 50,000 contacts, 10 websites, unlimited bandwidth, and more.

Note: If you hang around on the Pricing page of Kartra's website, you may be offered the Kartra Silver plan for 14 days free. However, this isn't a guarantee like ClickFunnels, but something to watch for!

A screenshot of a pop up box from Kartra offering a free trial
If you hang around the Kartra Pricing page for a while, you may be offered a 14 day free trial

ClickFunnels Pricing

With ClickFunnels, you have three main plans to choose from:

A screenshot of ClickFunnels three pricing plans, from Basic to Funnel Hacker
ClickFunnels offers three pricing plans from Basic to Funnel Hacker
  • The Basic plan, which is $127/mo if paid annually – This gives you access to one website, 20 funnels, 10,000 contacts, and unlimited courses, workflowers, pages, products and email sequences.
  • The Pro plan, which is $157/mo if paid annually – This gives you access to everything in the Basic plan plus 100 funnels, 25,000 contracts, and API access
  • The Funnel Hacker plan, $208/mo if paid annually – This plan gives you access to everything in the Pro plan plus unlimited funnels, 200,000 contacts, 15 users, and 9 domains. This is a great option for a small business where the whole team will be using ClickFunnels.

Ready to get started with ClickFunnels? Sign up with our link here!

Kartra Vs ClickFunnels: Pros and Cons

Both Kartra vs ClickFunnels have their strengths and weaknesses. It ultimately boils down to your specific needs and budget. Below, I'll break down the pros and cons of each platform. 

Pros and Cons of Kartra


Kartra offers a wide range of powerful marketing features. Whether you're looking to create stunning sales funnels, launch high-converting email marketing campaigns, or build captivating membership sites, Kartra has got you covered. With their intuitive interface and drag-and-drop functionality, you don't need to be a tech genius to get the job done.

Another great thing about Kartra is its pricing options. They offer different plans to suit your needs, from the basic plan for those just starting out, to the platinum plan for those who are ready to take their online business to the next level. Plus, Kartra's 14-day free trial allows you to test drive their platform. 


One drawback of Kartra is that it can be a bit overwhelming, especially for those who aren't tech-savvy. With so many features and options, it can take some time to get the hang of everything. 

Additionally, some users find Kartra's pricing plans to be on the higher end, especially if you're just starting out and on a tight budget.

Screenshot example of Kartra's Funnel Mapper
This is what Kartra's Funnel Mapper for your business could look like. A little confusing? Yes, until you get the hang of it!

Pros and Cons of ClickFunnels


One of the biggest advantages is the user-friendly sales funnel builder. With its drag-and-drop editor, creating effective funnels has never been easier. 

ClickFunnels also excels in its seamless integration with various marketing tools. Whether you want to integrate email marketing platforms, run effective marketing campaigns, or create powerful opt-in forms, ClickFunnels has you covered. The inclusion of an email auto-responder and workflow tools saves you time and effort, making it a great sales marketing platform. 


However, ClickFunnels does have a few limitations. It does not offer the ability to directly host and upload videos, which can be a drawback for content creators. Additionally, while it supports membership sites, Kartra provides more extensive options in this area. 

Get started with ClickFunnels here.

Which is Better: Kartra Vs ClickFunnels?

When deciding between Kartra vs ClickFunnels, take into consideration your unique needs and business goals. 

I recommend ClickFunnels for beginners because it’s easier to use and the free trial lets you try it with no risk.

Also, if you're primarily focused on building sales funnels and integrating with other marketing tools, ClickFunnels is your go-to warrior. 

But if you’re more advanced and need all the extra features, Kartra is the hero for you.

Common Questions About Kartra Vs ClickFunnels

ClickFunnels Vs Kartra?

ClickFunnels is my recommendation for beginners. It’s easy to learn yet powerful enough for the companies behind Tony Robbins and Daymond John from Shark Tank.

I like Kartra for business owners who will actually have the time to learn and use their advanced features. 

If you’re new to both ClickFunnels and Karta, I recommend you take the free 14-day trial of ClickFunnels. Then if you don’t like it, try Kartra next.

Is Kartra Better Than ClickFunnels?

Kartra is better for advanced users. ClickFunnels is better for beginners. To make your decision easy, simply take the 14-day free trial of ClickFunnels. If it’s not advanced enough for you, switch to Kartra.

Why Are People Leaving ClickFunnels?

If you’re experienced with online business, you might leave ClickFunnels for Kartra. ClickFunnels is great for beginners because it’s easy to use, yet powerful enough to do everything you need from making slick landing pages to emailing customers.

My advice is to take advantage of the ClickFunnels free 14-day trial. After you actually try it for yourself, if it’s not what you need, switch to Kartra.

Is Kartra a Funnel Builder?

Yes, but Kartra is not just a funnel builder; it's a powerhouse of an all-in-one marketing platform. With its easy-to-use drag-and-drop interface, Kartra allows users to build custom and high-converting funnels effortlessly.

Whether you want to create sales funnels, marketing campaigns, or membership sites, Kartra’s got you.

Why Not Use ClickFunnels?

If you’ve already had an online business for a number of years, you might like the advanced features of Kartra. But if you need easy-to-use software that’s been trusted for over a decade, take advantage of the ClickFunnels free 14-day trial.

Kartra Vs Kajabi?

Kartra is an all-in-one solution, offering a wide range of features to help run your entire business. 

Kajabi, on the other hand, is mainly for creating membership sites and online courses. Personally, I prefer course creator platforms like Teachable instead. 

Teaching online courses is one of the best low-cost business ideas with high profit.

Which Is Better ClickFunnels or Kartra?

ClickFunnels is my recommendation for beginners. Its intuitive drag-and-drop interface makes it easy to create funnels and launch marketing campaigns. 

Kartra has a steeper learning curve. But if you’re already familiar with this kind of business software, it’s a good choice.

If you’ve never used ClickFunnels or Karta, I recommend you take the free 14-day trial of ClickFunnels


1 – https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report


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Scott Lieberman is founder of Touchdown Money. Scott has been making money online for over 20 years. It's allowed him to travel the world while working remotely. Scott is an expert in online business, digital marketing, credit card reward programs, and content marketing strategies.

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