How to Make Money on Facebook [2024] Best Ways to Get Paid, Reels and More

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Here are the best ways for how to make money on Facebook. 

With over 3 billion active users1 and 174.5 trillion cat videos, Facebook offers a wide range of opportunities for monetization. Whether you're a content creator, an online seller, or a business owner, Facebook has many ways to get paid.

For instance, you can start a Facebook group to promote your course on visiting the beautiful but difficult-to-get-to country of Bhutan. Or simply share funny memes on your Facebook page.

I'll give you the real deal about how to make money on Facebook without having to sell pictures of your feet in lingerie. (I still can’t believe I didn’t make any sales of my big toe in a Speedo!)

How to Make Money on Facebook

Ready to make some serious money on the world's largest social media platform? Let's dive into the best ways of how to make money on Facebook. 

Sell Stuff on Facebook

Selling stuff on Facebook is a fantastic way to make money. Whether it's physical products or digital goods, there's a wide range of items you can flip for a profit. And the best part is, you don't need a fancy online store or a big budget to get started.

How to Get Started: 

1. Clean out your closet: Take a look at the items you no longer need, such as clothes or electronics. Snap photos, write compelling product descriptions and post them in Facebook Marketplace or in relevant buy-and-sell groups. Not sure what sells? Take a look at this article: What Flips?

2. Build a reputation: Provide excellent customer service and make sure your buyers have a positive experience. This will help you establish trust and attract more customers in the future.

3. Get digital: If you have a talent for creating digital products like ebooks, templates, or online courses, Facebook is a goldmine. Figure out what skills you have, write an outline, record using webinar software like WebinarNinja, then post your course on a platform like Teachable. With the right marketing strategy, you can generate a steady stream of sales.

Selling stuff on Facebook is an easy and effective way to make extra money – it’s one of the top ways of how to make money on Facebook. So, what are you waiting for? Start rummaging through your closet (or your parents'!) and get ready to turn your unwanted items into money, money, money!

Make Money From Facebook Page Views and Likes

Are you ready to turn your Facebook page views and likes into cold, hard cash? Making money from your Facebook page can be a fun and lucrative endeavor.

How to Get Started: 

1. Build an Engaged Audience: The key to making money from your Facebook page is to have a large and active audience. Create high-quality, entertaining content that resonates with your target audience. (Avoid putting your toes in miniature swimsuits like I did.) 

Engage with your followers through comments, likes, and shares to build a loyal fan base. 

Choose something you're passionate about, like traveling to exotic countries like Bhutan, or find funny memes about your city, or cat videos. 

2. Explore Monetization Tools: Facebook offers various monetization tools that can help you turn your page views and likes into income. There are 3 main ways to monetize on Facebook:

  • Stars & gifts – Your audience can buy Stars on Facebook and send them to you. When someone sends Stars, you'll earn 1 cent for each one. It's not much, but it's a start, and if you have a large following, it can add up!
Screenshot of what Stars look like from an audience member's point of view
This is what your audience sees when they want to send you Stars (basically monetized kudos!) for your work

  • Subscriptions – Encourage your audience to become paid subscribers of your content. Facebook recommends this is best for accounts with large and active followings that can offer benefits or bonus content. 
  • Branded content – Partner with a brand you love! Say you love Yeti water bottles, because one saved your life while you were hiking in Bhutan. With the Meta Brands Collab Manager on Facebook, brands can connect with creators for partnerships. Create a portfolio of your best work to make your content more discoverable. 

3. Promote Your Page: To maximize your earnings, promote your Facebook page to attract more likes and views. Use Facebook ads to reach a larger audience or collaborate with other content creators in your niche for cross-promotion. The more exposure your page gets, the more potential you have for making money.

4. Engage with Your Audience: Keep your audience engaged and interested in your content by regularly posting new and relevant content. Respond to comments, messages, and inquiries to build a strong connection with your followers. This not only helps retain your existing audience but also attracts new followers who may be interested in your offerings.

By following these steps, you can leverage your Facebook page views and likes to make money. Remember, it may take time to build a sizable audience and monetize your content effectively, but with consistency and dedication, you can turn your passion into a profitable venture. It’s not the fastest way of how to make money on Facebook, but it can be profitable. So, start creating engaging content and watch the likes and cash roll in!

Learn Facebook marketing from an expert teacher here.

Earn Money From Facebook Ads

Are you ready to turn your Facebook page into a money-making machine? First things first, let's talk about the different types of ads available on Facebook. You've got video ads, photo ads, and carousel ads, just to name a few. These ads are a fantastic way to showcase your products, services, or even your brand. With the right ad strategy, you can capture the attention of your target audience and learn how to make money on Facebook. 

How to Get Started: To create an ad campaign, head over to your Meta Business Suite. 

Here, you can set your budget, choose your ad objective, and create eye-catching ads that will make your audience stop scrolling. Make sure to target the right audience by using Facebook's powerful targeting options. This way, you can put your ads in front of the people who are most likely to be interested in what you have to offer.

A screenshot of what the Meta Business Suite Ads section looks like
Head over to your business' Meta Business Suite, then navigate to Ads to set up your Facebook ads

You can market so much using Facebook ads, including items you're trying to flip, courses you've created, a freelance business you've started, and even your favorite referral bonus apps

To be truly successful with Facebook ads, get creative, experiment with different ad types, and don't forget to test and tweak your campaigns for optimal results. With a little bit of hustle and a lot of persistence, you'll be well on your way to making some serious cash with Facebook ads. 

Make Money With Facebook Reels and Live Videos

Facebook Reels and Live Videos are not only great for entertainment but also offer incredible money-making opportunities.

How to Get Started:

Let's start with Facebook Reels. These short-form videos are quickly gaining popularity, and with the right content, you can monetize your Reels and start earning money. Create engaging and entertaining content that resonates with your target audience.

You'll make money by putting “overlay ads” on your Reel in a banner or sticker format. They'll appear transparently over the Reel content, so your audience can view the ad without interrupting the Reels content. If an ad is included on your Reel, you'll earn a portion of advertising revenue. 

Pro tip: If you also have an Instagram, TikTok, and YouTube account, you can make your Facebook Reels on an app like In-Shot and save your video, then upload the video to each of your social media accounts. This will bring you additional traffic on each platform and increase your chances of earning more through those platforms, too!

Your audience can also share Stars with you to support your content monetarily. This option is unlocked when you join the Level Up program.2

Now, let's talk about Facebook Live Videos. This feature allows you to interact with your audience in real-time and build a loyal following. You can monetize your Live Videos through various strategies like selling products or services, running sponsored content, or via Stars. 

To earn the most money, consistently post high-quality and engaging content, and don't forget to promote your Live Videos and Reels to attract a larger audience. Remember, making money on Facebook is not an overnight success. It takes time, effort, and dedication, but once you learn how to make money on Facebook, you’ll be set up!

Not sure about your video and editing game? Sign up for this Beginner Level video editing course on Skillshare to quickly learn how to create and edit videos like a pro!

Make Money By Joining Facebook Groups

So you want to learn how to make money on Facebook? One of the best ways is by joining Facebook Groups related to your niche. It's not only a great way to connect with like-minded individuals but also an opportunity to monetize your skills and expertise.

How to Get Started: To get started, search for Facebook Groups that align with your interests or business. 

Joining these groups will provide you with a platform to showcase your knowledge and establish yourself as an authority figure. Once you've become an active member and gained the trust of the group, it's time to start monetizing. Can't find one, or don't like the ones that exist? Start your own!

Here are a few ways you can make money by joining Facebook Groups:

1. Offer services or products: If you have a skill or a product to offer, promote it within the group. Whether you're a graphic designer, writer, or have handmade items for sale, the group members can become potential customers.

2. Affiliate marketing: Look for relevant products or services that you believe in and join their affiliate programs. Share your unique affiliate links within the group and earn commissions for each sale made through your links. This works particularly well if you own the Facebook group, as many Facebook group owners frown on people trying to make money off the owner's audience. 

You can start with Refer a Friend Bonuses and Referral Bonus Apps like Rakuten, Ibotta, and Upside.

3. Share a course you made: Do you have a course available on Teachable or Learnworlds? As long as it relates to the group you're in or started, promote it! Let's say you're in a travel Facebook group, and you've just created a course on Traveling to Bhutan 101. Share your course in the group and talk about why Bhutan is such an amazing place to visit. Not only will it give the group members FOMO, some may buy the course as they plan their next trip!

Pro tip: Offer a course affiliate code to the Facebook group owner (if it's not you.) This will incentivize them to let you share about your course, and they'll be more likely to share it on all of their social media channels, not just the Facebook group!

Remember, building relationships and providing value to the group is key to success. By focusing on helping others and sharing valuable insights, you'll not only make money but also create a thriving community. 

Enter a Contest on Facebook

If you're looking for a fun and exciting way of how to make money on Facebook, entering contests may be just the ticket! 

How to Get Started: Keep an eye out for contests hosted by brands or individuals on Facebook. These contests can range from writing competitions to photography challenges, trivia quizzes, or creative video entries. Make sure to read the contest rules and guidelines carefully before participating.

Look for private and/or active groups to find the best, most up-to-date contests – you don't want to spend time entering contests that aren't even open anymore! Here are ideas to get you started:

Once you've found a contest that interests you, give it your all! Put your unique skills, creativity, and knowledge to work and show the organizers why you deserve to win. Whether it's writing an engaging caption, capturing a stunning photograph, or showcasing your talent through a video, make sure your entry stands out.

Promote your entry within your network and encourage your friends and family to support you by voting or sharing your submission. Engage with other participants and the contest organizers to build connections and increase your chances of winning.

You never know, the next contest you enter could be your lucky break and lead to some awesome cash or prizes coming your way! 

Look for Jobs on Facebook

Looking for jobs on Facebook is a great way to make money while leveraging the power of social media. With a wide range of job opportunities available, you can find the perfect gig that suits your skills and interests. 

How to Get Started:

1. Join Facebook job groups and pages: Look for relevant groups and pages that post job listings in your desired industry or location. Join these communities to stay updated on the latest job opportunities.

2. Optimize your Facebook profile: Before applying for a job, make sure your Facebook profile is professional and showcases your skills and experiences. Highlight your achievements, update your work history, and post insightful comments about your industry.

Pro tip: You can copy and paste your insightful industry commentary on your LinkedIn page, too, doubling your chances of being seen by interested hiring managers!

3. Network and engage with employers: Connect with companies and recruiters on Facebook by engaging with their posts, commenting on relevant topics, and building meaningful connections. This can increase your visibility and make you stand out when applying for jobs.

With these strategies, you can maximize your chances of finding job opportunities on Facebook and start making money in no time. Remember to stay proactive, showcase your skills, and maintain a professional online presence.

Have your own business? In your Meta Business Suite, you can access the Leads Center, which will help you add business leads, track their progress toward conversion, and more.

Screenshot of an empty Leads Center view
Facebook’s Leads Center behind-the-scenes view

This is a great way to track business leads you’ve gotten from Facebook and possibly other social media channels, although it probably won’t replace a dedicated CRM. 

Invest in Facebook

Investing in Facebook can be a great way for how to make money on Facebook and grow your wealth. By becoming a shareholder in this social media giant, you have the opportunity to benefit from the company's success and receive a share of the profits. 

Facebook is listed on Nasdaq as META.

How to Get Started:

1. Research: Before diving in, do your homework and learn more about Facebook as a company. Understand their financial performance, growth prospects, and future plans. This will help you make informed investment decisions.

Extra Point: If you're new to investing, be smart and start slowly. Use Acorns. It's simple.

2. Choose a platform: Find a reputable online brokerage platform that allows you to buy and sell stocks. Look for one with low fees, user-friendly interface, and good customer support.

3. Open an account: Follow the instructions to open a brokerage account and fund it with the desired amount of money you wish to invest.

4. Select your investment strategy: Decide whether you want to invest in Facebook for the long term or trade its stock more frequently. Long-term investors aim to hold onto their shares for years, while short-term traders buy and sell more frequently to capitalize on price fluctuations.

5. Make your investment: Use the platform to search for Facebook's stock (META) and place your order. You can either buy a certain number of shares or invest a specific amount of money.

Remember, investing in stocks carries risks, and it's important to diversify your portfolio and consult with a financial advisor if needed. By investing wisely in Facebook, you have the potential to earn profits and build wealth over time.

Tips for How to Make Money on Facebook

If you want to learn how to make money on Facebook, there are several lucrative ways to do it!

  • Sell stuff on Facebook: Take a look at What Flips? to see what are almost-guaranteed flipping returns, like vintage items, restored furniture, collectibles and more. Sell the items you make or fix up on Facebook Marketplace for the fastest return on investment. 
  • Make money from Facebook page views and likes: Creating high-quality, entertaining content will help you earn money through Facebook's monetization tools, including Stars and gifts, subscriptions, and branded content partnerships. 
  • Earn money from Facebook ads: If you have a course, services, or any kind of product you've created, you can create Facebook ads to showcase your offerings. You can market so much using Facebook ads, including your favorite referral bonus apps. Check out this course to learn from an expert.
  • Earn money with Facebook Reels and Live videos: You can make money on your Facebook Reels by putting ‘overlay ads' on your Reel in a banner or sticker format. Your audience can give you Stars to help support your content monetarily, too!  Learn Facebook Marketing from this expert course.
  • Make money joining Facebook groups: Find Facebook groups that align with your interests or the services/products you offer. Once you've gained the trust of the group by providing helpful information, you can offer your services or products, share affiliate links to products or services you like, or share a course you made via Teachable or Learnworlds
  • Enter a contest on Facebook: You'll want to look for groups that are private (so they're not spammed by scammers) and active (look for at least 5+ posts a day before you request to join) so that you're not applying for old, outdated contests. 
  • Look for jobs on Facebook: Facebook took away its actual job posting platform, but you can still join groups like ‘Job Seekers in X City' or ‘Work From Home Jobs' or specific jobs related to your skills. Again, make sure to join private groups and research the companies you're interested in before applying to make sure you're not falling for a scam. 
  • Invest in Facebook: Facebook is a publicly traded company, meaning anyone can buy shares of Facebook and then sell them at a profit. If you're a fan of Facebook and believe it will continue to grow and be profitable, then set up an account with a brokerage company and buy some shares!

Remember, it can take time and effort to build a successful income stream on Facebook. Stay consistent, provide value to your audience, and keep exploring new monetization strategies to maximize your earning potential.

Common Questions About How to Make Money on Facebook

How to Get Paid on Facebook?

If you’re looking for how to make money on Facebook, here are your best options:

  • Facebook Marketplace is a quick way to sell stuff around your house or that you find while thrifting. Clothes, shoes, collectibles, and seasonal items typically do the best. See this article for inspiration: What Can I Sell to Make Money?
  • Make money from your Facebook pages or groups. Get paid from “Stars” and ads on your Reels. Or sell any courses you’ve created, services you offer, or items you’ve made.
  • Enter contests on Facebook 

How to Earn Money From Facebook?

  • Promote your website – Start a Facebook group or join groups in your niche to provide value and occasionally drop links to your website for people to learn more. This can increase your traffic and email subscribers (you do have an email marketing platform, right?)
  • Share affiliate links – Join affiliate marketing programs and earn commissions by promoting relevant products or services through your Facebook posts and videos. This can include your favorite referral bonus apps, too!
  • Host online events like workshops or webinars using Facebook Live and charge a subscription fee or sell tickets for exclusive content. You can record your webinars using webinar software, too, to continue to sell your content without having to recreate it!

Can You Make Money on Facebook?

Yes, you absolutely can make money on Facebook! With the right strategies, you can turn your Facebook presence into a lucrative income stream. The fastest way to make money on Facebook is to sell physical or digital products through the Facebook Marketplace.

How to Make Money on Facebook Reels / How to Make Money on Reels on Facebook

Facebook Reels is a powerful tool for creators to make money on Facebook. Here's how to do it. First, create engaging and entertaining content that grabs attention. Use relevant hashtags to reach a wider audience. Then, monetize your reels by partnering with brands and promoting their products through affiliate links. 

Once you have a big enough audience, they can also give you Stars (which pay you money!) and you’ll qualify to add ads to your Facebook Reels. 

With consistency and creativity, you can turn your Facebook Reels into a lucrative income stream.

Learn how to make money on Facebook from this expert teacher here.

How to Make Money on Facebook Page / How to Make Money on Facebook Pages

  • Earn Stars from your followers 
  • Earn bonuses when people view and engage with your content
  • You have the option to work with brands you love and get paid to do it! Simply navigate to the Branded Content section, under Monetization on your Facebook page, to create a portfolio and apply to brand campaigns

Learn how to make money on Facebook from this expert teacher here.

How Many Views Do I Need to Get Paid on Facebook?

To get paid for in-stream ads on on-demand videos, Facebook requires 60,000 minutes viewed in the last 60 days.

To get paid for live videos, Facebook requires 600,000 total minutes viewed in the last 60 days with at least 60,000 of those minutes coming from live videos.

However, you can sell products on Facebook Marketplace immediately. 

How Do I Start Making Money on Facebook?

  • Affiliate marketing where you earn commissions by promoting other people's products or services 
  • Sell physical products on Facebook Marketplace.
  • Leverage your content creation skills to attract a target audience and monetize your videos through post engagements and video ads 

Learn everything you need to get paid on Facebook from this expert course here.

How Much Does Facebook Pay for 1,000 Views?

You can expect anywhere from about $4 to $12 per every 1,000 views. Some people report making up to $20 per 1,000 views.

Facebook pays more or less based on a variety of factors, including the location of your audience and how much they engage with your content. 

Can You Make Good Money on Facebook?

Yes, you can definitely make good money on Facebook! There are several ways to do it, such as affiliate marketing, creating engaging content, selling products on Facebook Marketplace, and monetizing your videos through ads.

How to Earn Money on Facebook $500 Every Day?

Create engaging content such as videos, blog posts, and funny memes. Build a loyal audience and post regularly to keep them entertained.  Monetize your videos with ads and create exclusive content for a subscription fee.

Use Facebook Marketplace to sell items, especially things like vintage clothes and shoes, collectibles, or electronics. 

How to Make Money on Facebook App?

The easiest way to make money on the Facebook app is by selling things on the Facebook marketplace. Make sure to take high-quality photos of the items you’re selling, like one-of-a-kind rugs from Bhutan, write a clear description, and start watching the requests come in!

How to Earn Money From Facebook Page Likes?

Create high-quality and engaging content to attract a larger audience, which can lead Facebook approving your page for monetization. Then you can make money through bonuses, Stars from your audience, and branded partnerships with companies you like. 

How to Make Money on Facebook By Chatting?

Use your chat skills to offer services like consulting, coaching, or providing personalized advice. You can also join groups that match your interests and connect with potential clients. Monetizing your chat conversations can be a fun and lucrative opportunity to make money on Facebook.

How to Earn Money from Facebook By Uploading Videos?

  • Upload videos that are entertaining, informative, and valuable.
  • Grow your Facebook followers by engaging with them regularly. 
  • Join Facebook's monetization program to earn money through in-stream ads. 
  • Partner with brands and get paid for product promotions and sponsored videos.  Or become an affiliate marketer by sharing products to earn commissions.

Uploading videos to Facebook is a nice low cost business idea with high profit.

Make Money Using Facebook $100 a Day?

The fastest way is to sell items on Facebook Marketplace. Check out our article on What Flips to choose the best items to flip!

Follow these steps and start making money on Facebook today!


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About Scott Lieberman

Scott Lieberman is founder of Touchdown Money. Scott has been making money online for over 20 years. It's allowed him to travel the world while working remotely. Scott is an expert in online business, digital marketing, credit card reward programs, and content marketing strategies.

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