LEGO Affiliate Program Review [2024]

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I bet you played with LEGOs as a kid. How did I know? Because LEGOs are everywhere! More than 36 billion1 LEGO bricks are created each year.

And thanks to the LEGO affiliate program, the toys you enjoyed as a child can help adult-you make money.

LEGO affiliate marketing is super straightforward. You just have to promote LEGO products to internet users, and you’ll earn up to a 3% commission on whatever they buy.

A rollercoaster built out of LEGOs.
The LEGO affiliate program pays you for promoting LEGO products.

In this LEGO affiliate program review, I’ll walk you through the process – and help you decide if it’s worth it for you!

What is The LEGO Affiliate Program?

The LEGO affiliate program is a way to earn money by promoting LEGO products. You’ll share links that connect to the LEGO website, and then you’ll earn a commission if people use your links to buy LEGOs.

Normally, in this section of a LEGO affiliate program review, I’d stop here to explain what the specific company does. But c’mon – we’re talking about LEGOs here! You know, the little blocks that kids (and adults) can build into complicated structures. 

Check out this incredible LEGO cruise ship with over 23 million views!

The fact that LEGOs are so popular is part of what makes the affiliate program super appealing. You don’t have to get people to try some bold new product. You just have to tempt them to shop with a company they already know and love. 

To learn more about an affiliate with similar brand recognition, check out this Samsung affiliate program review.

Screenshot of the LEGO affiliate program on Rakuten Advertising.
LEGOs are already famous – which makes LEGO affiliate marketing an attractive opportunity.

Is The LEGO Affiliate Program Legit? 

The LEGO affiliate program is about as legit as it gets in the world of affiliate marketing. 

First of all, let’s consider the company itself. We’re talking about LEGO here – a brand that’s been producing popular toys for generations. 

The LEGO Group currently has over 27,000 employees and offices around the world. So when you register with the affiliate program, you’re teaming up with a massive organization.

Also, I can’t find any reports of LEGO scamming its affiliates. This is hardly surprising! A company like LEGO isn’t likely to risk its reputation just to deny an affiliate their hard-earned commission.

LEGO partners with Rakuten Advertising to administer their affiliate program. I’ve used Rakuten for affiliate marketing for many years. Rakuten is a public company worth billions of dollars.

So, if there’s one thing you can take from my LEGO affiliate program review, it’s that the opportunity is 100% legit!

Is The LEGO Affiliate Program Worth It?

The LEGO affiliate program is worth it for anyone who has an audience to promote LEGO products online.

LEGO affiliates receive up to a 3% commission for products purchased through their links. That’s pretty good – but it’s not great. That’s why I think this affiliate program is best for people who take their online business seriously and can attract consistent web traffic.

Let’s say you just promote LEGO products to your 200 Instagram followers. Realistically, only a few people will actually buy something from LEGO. Let’s say 5 people use your link to buy products, and they spend $200 total. That means you’ll earn a whopping $6. To me, that’s not worth all the time it would take to become an affiliate and promote the products.

But let’s say you’ve got a popular website, blog, or social media account, and you can get 1,000 people to spend $40,000 total on LEGOs. Now, you’re looking at $1,200 in earnings – which is definitely worth it!

Basically, the LEGO affiliate is great for serious digital marketers, but not for people who just want to share a few links without putting in real effort. 

And what if you’re someone who wants to be a serious digital entrepreneur, but you’re not quite there yet? 

In that case, you should probably sign up for the LEGO affiliate program – and you should definitely read my article on how to make money online for beginners.

How Does The LEGO Affiliate Program Work?

The affiliate program is super easy to use – which makes it a great choice for anyone just starting out in affiliate marketing.

Let’s start with a key LEGO affiliate program fact: LEGO doesn’t run its own affiliate software. Instead, affiliates work through Rakuten Advertising, a platform that manages affiliate programs. 

Is this a problem? Not at all! Rakuten Advertising is designed to be user-friendly.

So how do you get started with LEGO affiliate marketing? Here’s a step-by-step breakdown:

  1. Head to the “affiliate” page on the official LEGO website.
  2. Click “Sign up” at the bottom of the page.
  3. Enter your name and email address to create an account with Rakuten Advertising.
  4. Share information about your online business – including the URL of your website or social media page.

Once you’ve registered with Rakuten Advertising and have been approved as a LEGO affiliate, it’s time to start promoting products and earning commissions! 

The LEGO affiliate marketing program pays affiliates in the U.S. up to a 3% commission. So if someone clicks through your affiliate link and buys a $100 LEGO set, you’ll earn $3. 

A 3% commission isn’t crazy high – but there’s a reason my LEGO affiliate program review is still so positive: LEGO affiliates get tons of support to help them land commissions. 

When you work with the affiliate program, you’ll get access to resources like:

  • Official LEGO-branded banners
  • Specific branded text
  • Links to specific products
  • Exclusive newsletters
  • Special promotion updates
  • LEGO products 

Rakuten Advertising will also set you up with additional features, including reporting and sales tracking. All of this means you can take your affiliate marketing game to the next level. This isn’t a case of sneaking a measly link into a blog post. You can promote specific LEGO products in a way that’s stylish and professional.

Sure – a 3% commission isn’t anything to write home about. But if you get enough people to buy LEGOs, the earnings will still pile up.

Remember, it’s much easier to sell a product like LEGO that people already know, like, and trust compared to a brand they’ve never even heard of before. So your conversion rates should be higher when you promote LEGO.

This LEGO affiliate program review is based on the version with Rakuten. However, if for some reason you’re denied by Rakuten Advertising, you can also apply to the LEGO affiliate program through Flexoffers

But Flexoffers isn’t my favorite and they pay less commission for LEGO than Rakuten.

No matter how you intend to promote LEGO, I highly recommend you get yourself a website and an email list. Do NOT rely on social media algorithms. They can and will change.

You earned your audience. Don’t risk losing them when social media “hides” your posts.

You can make a website really easily with Squarespace. And ConvertKit is an easy, excellent, and affordable way to email your audience. 

At the very least you can email your fans whenever you publish new content. 

Or email them when you have a great offer. You can make money online by emailing your fans about LEGO during the holidays and when they have exciting new product launches like the LEGO Technic set for racing fans, new Star Wars sets, Dungeons and Dragons, and more.

I have to say, the LEGO Notre-Dame de Paris looks pretty freakin’ cool.

LEGO products available for LEGO affiliates to promote, such as Darth Maul's Sith Infiltrator, Notre-Dame de Paris, Dungeons & Dragons, and BARC Speeder Escape.
If you sold the LEGO Dungeons & Dragons set pictured here, you’d make about $11 dollars in commission from that customer.

If you want to research about building your website and email list, check out:

Learn about another easy way to earn online with this Louis Vuitton affiliate program review.

Examples of affiliate LEGO product links for the Millennium Falcon and a Minifigure Factory.
With the LEGO affiliate program, you can earn commissions by promoting LEGO products.

What is The Catch With The LEGO Affiliate Program?

The closest thing to a “catch” with the LEGO affiliate program is that the commission rate is up to 3%. Some companies give affiliates a higher rate, especially for larger purchases. That said, 3% is still considered competitive – so this shouldn't be a deal-breaker! 

If you just love creating content about LEGO or toys, you can consider this as one of those fun hobbies to make money.

If you’re not trying to go big-time with your internet business, simply promoting LEGO to your existing social media audience can be a way how to make more money.

Is The LEGO Affiliate Program Safe?

The LEGO affiliate program is completely safe. Otherwise, I wouldn’t have written a positive LEGO affiliate program review in the first place! 

But what makes me so sure that there are no security issues with LEGO affiliate marketing? 

First of all, LEGO itself is a super respected company. As a LEGO affiliate, you’ll be working through the Rakuten Advertising platform, which is also reputable and legit. 

Just check out these Rakuten Advertising statistics:

  • 25 years in the advertising industry
  • Over 150,000 partnering businesses
  • 1.2 billion customers reached over the years

It’s not like you’ll be working with some no-name platform. LEGO and Rakuten have 115 years of history between them. Trustworthy? I’d certainly say so!

Pros and Cons of The LEGO Affiliate Program

At this point in our LEGO review program, it’s time to consider some pros and cons. 


  • LEGO is a famous company with massive brand recognition. You won’t have to waste time explaining what the products are. You can skip straight to promoting them.
  • The Rakuten Advertising platform that LEGO uses provides sales tracking. That means you can adjust your marketing strategies based on results.
  • You can receive free products. Best case scenario: This helps you earn commissions. Worst case scenario: You still get to play with free LEGOs!


  • The commissions top out at 3%. Is this awful? No – but it could be better. 
  • There’s no bonus for large purchases. With LEGO, 3% is 3%, even if you get someone to spend a million dollars on
  • Users report a $50 payout threshold. So, if you have less than that in your account, you won’t be able to access your earnings. 

LEGO Affiliate Program Reviews

Someone on Reddit recently asked about the LEGO affiliate program. They’d seen a LEGO review program online, and they were wondering if it was a scam.

A person on Reddit asking others if the LEGO affiliate program is a scam.
Someone starts a Reddit thread asking about the affiliate program.

Unfortunately, no one responded with an actual LEGO affiliate program review, but a few people did offer some interesting insights.

One person pointed out that you generally need a lot of followers to make serious money as an affiliate.  

Someone on Reddit sharing their honest opinion of the LEGO affiliate program.
A Redditor argues that making money through affiliate marketing requires a lot of hard work.

Someone else agreed, writing, “The clicks will be minimal unless you’re an established influencer.”

A person on Reddit sharing how you probably won't make a ton of money with the LEGO affiliate program.
Someone leaves a vague LEGO affiliate marketing program review on Reddit. 

True, this isn’t how to make 20000 dollars a week, how to make 30k a month, how to make 50k a month, and it isn’t one of those jobs that pay over 1 million a year or one of the jobs that pay 1 million dollars a month. But the LEGO affiliate program is legit and you can make good money if you have a big following or know how to reach the right audience with advertising.

LEGO Affiliate Program Reviews BBB

The LEGO affiliate program doesn’t have a special page on the Better Business Bureau (BBB) website – so we’ll have to look at the LEGO company in general. 

The BBB gives a C- grade to LEGO Systems Inc., which is the American branch of the worldwide LEGO Group. This grade is based on the 41 complaints that the BBB has received about LEGO.

There are also 3 negative reviews on the BBB’s LEGO page – but they’re about LEGO products and customer service, not the affiliate program.

So, on the entire BBB website, there isn’t a single LEGO affiliate program review. That means you shouldn’t let that C- grade keep you from signing up.

Common Questions About The LEGO Affiliate Program

LEGO Affiliate Program Competitors / Alternatives To LEGO Affiliate Program / Similar To LEGO Affiliate Program?

Here are alternatives to the LEGO affiliate program that you can use to make money online:

Another alternative way to make money with LEGO is to get hard-to-find LEGO sets and resell them for a nifty profit. Yes, nifty! Learn What Flips and find out is it worth selling on ebay

LEGO Affiliate Program Commission? 

The LEGO affiliate program pays a commission rate of up to 3%. Any time someone clicks through your affiliate link and buys something from, you’ll get up to 3% of the sale price. 

How To Make Money as a Lego Affiliate?  

To make money as a LEGO affiliate, start by signing up for the program – which you’ll do through the Rakuten Advertising platform. Once you’ve been approved, you can share affiliate links. When people click through your links and buy products, you’ll earn up to a 3% commission.

Lego is a very visual product, unlike software. So the Lego affiliate program makes sense as a way how to make money on Pinterest and how to make money on Facebook.

Affiliate marketing is one of the best low-cost business ideas with high profit

If you have an audience of millions of parents, kids, or LEGO enthusiasts, being a Lego affiliate could be a way how to make 10k a month. Otherwise, you can acquire paid traffic through Google PPC, Facebook ads, Instagram ads, etc., and try to sell LEGO that way.

If you have a modest size audience and you’re talking about LEGO, you might as well get paid for it. So it doesn’t hurt to sign up for the free LEGO affiliate program.

Is The Lego Affiliate Program Real? 

The LEGO affiliate program is real and legit. LEGO pays affiliates up to a 3% commission – and all you have to do is sign up for the program and then share your affiliate link online. 

Affiliate marketing is one of the best business ideas for women, men, and anyone who can connect brands with new customers.

LEGO Affiliate Program Requirements? 

LEGO doesn’t list any specific requirements for affiliates – but when you sign up through the Rakuten Advertising platform, you’ll have to say what type of online business you’re running. So, to participate, it’s expected that you already have an online presence. 

Will Lego Pay You To Promote Their Products?

LEGO will pay you up to a 3% commission if you work as an affiliate. Start by signing up for the LEGO affiliate program through Rakuten Advertising. Then, share affiliate links that send users to When people click through those links and buy products, you’ll get up to 3% of the sale money. 

When you’re promoting products, you’re technically a business. It’s smart to use the best llc service to protect yourself (*spoiler: ZenBusiness is my top pick).

If you’re wondering what can I sell to make money, you can try selling LEGO online. This is called affiliate marketing. It’s one of the most profitable online businesses.  



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About Scott Lieberman

Scott Lieberman is founder of Touchdown Money. Scott has been making money online for over 20 years. It's allowed him to travel the world while working remotely. Scott is an expert in online business, digital marketing, credit card reward programs, and content marketing strategies.

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